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Ron Ananian The Car Doctor-nationally syndicated on WOR Radio Network
Contact person: Ron Ananian, Radio/TV talk show host/Automotive Consultant |
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2003, 2004 |
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Marketing and public relations strategizing consultations; development of a consistent brand image; creation of a media kit; preparation of various bios and other documentation. |
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On behalf of Ron Ananian, Inc., I would like to express a sincere thank you for your efforts in our recent marketing campaign. Your marketing strategies, public relations insights, writing skill, focus, and attention to detail helped us to reach our goal of creating a consistent brand and image throughout all our materials. The media kit is outstanding!
I look forward to working with you on future collaborative projects.
Best regards,
Ron Ananian
President
Ron Ananian, Inc.
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USA Dance, Inc., a national non-profit organization with a mission to promote ballroom and social dancing
Contact person: Esther Freeman, President |
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Ongoing |
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Needs assessment, grant searches & identification, government and foundation review, project strategies, grants analysis, article development |
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February 20, 2006
Dear Ms. Luhrs:
Thank you for all of your work with USA Dance, Inc.. You and your company have provided a range of services for us in the areas of grants research, project strategizing, and foundation review and analyses. As a seasoned marketing professional, writer and journalist, you have contributed informative articles to our national publication, Amateur Dancers.
Throughout our working relationship, you demonstrated attention to detail, an ability to understand our funding priorities, and identified project concepts for our consideration not just in dance and the arts but also in other relevant fields. You skillfully matched our priorities with a range of funding sources’ interests, followed up with us, and also spoke with program officers at foundations to seek further information and to clarify funding guidelines.
For example, as part of our effort to assist a chapter in its funding pursuits, you aided us by reviewing a foundation’s application materials, contacted their program officer concerning an announcement of a large bequest that was made, identified requirements and objectives that would be of interest to our organization, and provided several recommendations for us to consider in the development of a customized proposal.
Your company’s customized Grant Bulletin Announcements provided us with a range of prospective funding sources to submit proposals. In 2005, you completed an extensive search of prospective grants from foundations, corporations, and government agencies that was presented in a very thorough and concise report for our chapters to use.
For the past five years, your column, All Things Considered, has appeared in Amateur Dancers. This column has provided our members and readers with well written, informative, and insightful articles covering a range of topics such as public relations tips, marketing a dance organization, technology for a dance group, funding trends in the arts, and others. In addition, you have interviewed renowned legends in the dance world such as Pedro Aguilar-Cuban Pete (the Mambo King) and profiled ballroom/social dance groups in high schools and universities.
Some of your articles were selected for inclusion in our on-line Document Library to help our chapters in their daily operations. These professional papers have provided additional technical support to our chapters.
Thank you again for all of your work and contributions to our organization.
Sincerely,
Esther Freeman
President
USA Dance, Inc
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New Jersey Association of Women Business Owners-Bergen Chapter, a non-profit association
Contact person: Joan Schnaper, RN, CCM, Past President |
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2003-2004 |
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Public Relations |
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January 20, 2004
Dear Ms. Luhrs,
I want to thank you for the persistent, continued public relations work your company did to publicize my appointment to the New Jersey Association of Women Business Owners (NJAWBO)-Bergen Chapter Board of Trustees as Immediate Past President, as well as mentioning my NJAWBO Business Woman of the Year Award, 2002. Your effort resulted in 6 published articles…from August 1 to October 29, 2003.
Your assistance with the preparation of the installation dinner and program was invaluable, as well as the publicizing of the event, which resulted in more than 11 articles appearing in various publications throughout the New Jersey Northern Region.
Your follow up with media representatives was crucial…, but also you have created relationships for ongoing publicity. You have created a much needed public relations and publicity calendar and a list of over 40 publications to receive press announcements.
As Immediate Past President of NJAWBO-Bergen Chapter, please accept my gratitude. Your efforts have already made a difference in our public image and your dedication…has resulted in positive recognition of our organization. Your hard work and your professionalism are apparent in each of your projects. Thank you.
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Saint Peter the Apostle School
Contact person: Frances M. Tuite, Coordinator of Planning & Development |
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November, 2005 & March, 2006 |
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Marketing & Grants Development Consultations |
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I want to thank you for the marketing and grants sessions that your company provided for our administrators and marketing committee. These sessions were hands-on and engaging. We felt very comfortable asking you questions and received several useful tips and tools to aid us in our daily marketing, public relations, and fundraising efforts.
The session on the introduction to the world of grants provided us with a good overview about this area of development. You encouraged us in our fundraising efforts and gave us some good ideas of what might be supported by a grant…During the marketing consultative sessions, you provided a range of suggestions for creating a plan, recommendations of strategies that the school might implement and brainstormed with attendees about what they could do.
The marketing committee’s members appreciated the clear, concise direction that you gave them. Not only did you provide us with cogent marketing ideas, but also you helped us focus our short-term and long-range goals.
I look forward to implementing some of the ideas that you presented and would recommend you and your company’s services to other organizations in need of assistance with marketing and public relations, as well as those interested in learning more about grants.
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New Concepts
Contact person: Rachel Shemsh, Executive Director |
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Ongoing |
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Luhrs & Associates is conducting a public relations campaign, grants research, and proposal development for New Concepts, a community non-profit organization committed to people with disabilities and their families.
Services have included the following: marketing and public relations strategizing session, identification of marketing/public relations needs, explanation of public relations, selection of specific marketing/public relations strategies to use in the campaign, identification of newsworthy items, creation of press materials, preparation of standard paragraph, development of customized media lists, follow-up with reporters and journalists, follow-up with staff members, and other services.
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Thank you for the great job Luhrs and Associates has done publicizing New Concepts for Living Inc.(New Concepts). Your company has continued to provide excellent public relations and marketing expertise to our agency.
Community awareness of our organization and its mission to serve people with
developmental disabilities has consistently risen every year because of your dedicated work, resulting in several media outlets printing or airing stories about New Concepts.
Luhrs and Associates has provided our agency with two extensive grant
research reports. Your professionalism, diligence and attention to detail have resulted in several grant opportunities, including obtaining computer
hardware/software for our organization. With the support from these funders, we are able to address the needs of our clients.
I highly recommend you and your company. |
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Pope John Paul II Elementary School
Contact person: Cheryl Lyding, Business Administrator & Director of Development |
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On and off since 1998 |
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•Public relations services to English- and Spanish-language media.
•Marketing campaign.
•Marketing and public relations strategizing sessions.
• Grants services have included: needs assessment, grant readiness, grant searches, project strategizing, project development, preparation of proposals, and follow-up with program officers. Our winning proposals obtained much needed funds to support the efforts of the school to work with underprivileged youngsters.
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Thank you for the great work you and your company have done getting Pope John Paul II Elementary School ready to apply for grants. Your ability to assess the school’s needs and to recommend top quality project strategies has been appreciated. Luhrs & Associates has been a big help…It has been a pleasure working with your company. |
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BALAM Dance Theatre
Contact person: Carlos Fittante, Artistic Director |
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01/2007 - the present |
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•Public Relations
•Publicity Campaign to English- and Spanish-Language Media
•Marketing
•Management Consulting
•Identity Development
•Writing Services
•Event Creation & Management |
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I am so grateful to Luhrs and Associates for their outstanding advisement and public relations skills. Luhrs & Associates is the only marketing and public relations firm I have worked with in the New York City area that provides extensive advisement in the process of creating a marketing campaign. BALAM’s image has been elevated in less then a year.
Thanks to Joyce Luhrs, BALAM has been in a variety of media. She has outstanding analytical, critical thinking, and writing skills, and customizes each campaign to fit our capabilities and needs.
She is dynamite! Any organization would benefit from working with her.
BALAM’s marketing and strategizing consultation with Luhrs & Associates was a formidable and important experience for BALAM Dance Theatre. Ms. Luhrs was able to succinctly introduce us to a series of essential building block concepts that I was, until then, unaware of. I now understand these vital concepts are essential for moving the dance company forward. My goal is to build the company’s name recognition and audience/supporter base. I never knew how to do this before, and how much was involved. Now I can work steadfastly at putting some fundamental building blocks in place and getting the word out about the company’s work.
Luhrs and Associates is an invaluable asset to the organization.
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The Foundation for Post-Conflict Development
Contact person: Claudia Abate, Executive Director |
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July, 2008 |
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Luhrs & Associates provided a one-on-one public relations strategizing session. |
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THANK YOU for the excellent advice and presentation yesterday.
We have to digest all and act accordingly.
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Ruth Williams Dance Foundation, Inc.
Contact person: Dr. Charles L. Dunn, Chairman, Board of Trustees |
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May-June, 2008 |
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Luhrs & Associates provided marketing and management services to help the Ruth Williams Dance Foundation, Inc., a historic dance company based in Harlem, New York. We developed and implemented a publicity campaign to promote the annual recital of this treasured dance studio.
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March 9, 2009
Dear Ms. Luhrs:
In May of last year, after an exhaustive search for grant writers on the Internet, I contacted your agency. I shared with you the current operation of the Ruth Williams Dance Foundation and the uncertainty of our continued operation as a dance organization in Harlem. In that conversation you were cordial, encouraging, resourceful and sensitive to our plight. We discussed the extensive services available through your agency and agreed, for the time being, our most pressing and practical use of your services would be in the marketing area. Our annual dance recital was scheduled for June 21, 2008 (just over six weeks) at Lincoln Center. We agreed to have Luhrs & Associates prepare and distribute customized press releases for that affair.
We are delighted with the excellent and professional manner in which the contracted services were provided by your agency. We are satisfied that you afforded us broad exposure through an array of media outlets that resulted in our story being picked up in publications such as Dance Teacher magazine among others. Not only did you do an excellent job in the area that you were retained, you provided us with valuable suggestions in a variety of other needs areas related to the restructuring and organizational functioning of our agency.
We look forward to maintaining our relationship with Luhrs & Associates and will be happy to offer our positive reference to others who might be considering those services.
Very truly yours,
Charles L. Dunn
Board Chairman
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BALAM Dance Theatre
Contact person: Islene Pinder, Founding Director |
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Ongoing |
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2009 BALAM Dance Theatre 30th Anniversary Year Services Provided:
• Marketed and publicized 30th anniversary performance of BALAM Dance Theatre in New York City in March, 2009.
• Assisted with event planning and management.
• Interfaced and provided oversight of staff involved in planning the event.
• Developed promotional table.
• Several media and blogs picked up the story about the 30th anniversary performance.
• Provide ongoing marketing, public relations, media relations, and management advisement, including grants opportunities and project strategies.
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June 16, 2009
Dear Ms. Luhrs:
Thirty years ago, I founded BALAM Dance Theatre (BALAM), a small, eclectic dance company in New York City. Today, BALAM competes with some of the biggest names in dance and an ocean of talent for media and audience attention.
The services of Luhrs & Associates have made a world of difference for BALAM, providing us with a customized and balanced response to our mission and image, as well as understanding current trends, fads, approaches in the East/West dance circle, and the greater consumer society.
Through the use of Luhrs & Associates’ expert marketing, public relations, and management services and products, BALAM’s name recognition has increased dramatically over the past three years. Audiences, the media, presenters and other dance related professionals have developed a new found interest in us.
The company’s expertise and advisement has also guided BALAM in various event planning and staff management projects, allowing BALAM’s image and message to be cohesive. Thanks to Luhrs & Associates’ extensive marketing, public relations, media relations, event planning, and management services, our 30th anniversary performance held in March of this year was a success. Several print and electronic media, as well as blogs, picked up BALAM’s event.
Luhrs & Associates’ advice is business savvy and aesthetically informed, making it highly effective and desirable to implement. A Luhrs & Associates’ product stands out in an information-saturated world, and is noticed for its perfection, intelligence and attention to detail.
BALAM has been propelled forward with the creative thinking and drive of Luhrs & Associates. I cannot imagine a future without Luhrs & Associates, as a dynamic and broad resource for BALAM’s future.
Sincerely,
Islene Pinder
Founder
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Garden State Woman Magazine
Contact person: Judy Chapman, Editor/Founder |
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2000 - present |
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Articles written and published on diverse topics |
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June 24, 2009
Joyce Luhrs has been a long time contributor to Garden State Woman Magazine. Her articles are creative on a variety of subjects. Her submissions are professional and content driven. Joyce is a role model for her peers and a joy to work with. |
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