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Read this jam packed issue with tips about publicizing the work of an organization, developing a basic press release, and preparing for a media interview. Learn more about our recent greeting card drive. Check out the list of useful grant resources in various fields.
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Luhrs & Associates conducted a two year marketing and public relations campaign, which also spotlighted the 25th anniversary of the New Jersey Association of Women Business Owners (NJAWBO)—the oldest statewide organization addressing the interests of women business owners.
The company’s work included the following:
• assessing the organization’s overall marketing requirements
• identifying marketing and public relations strategies to promote the organization
• creating a consistent brand and image for the organization
• distinguishing the unique qualities of NJAWBO to develop marketing and public relations plans and calendars
• writing press materials
• developing media kits
• researching data about women business owners in the Garden State, regionally, and nationwide
• preparing fact sheets about women business owners
• organizing and writing a corporate backgrounder/fact sheet to insert in a media kit
• developing customized media lists
• speaking and following up with representatives from various media outlets
• writing and placing articles in the statewide newsletter (The Bottom Line), Garden State Woman, and other publications about NJAWBO, current business trends, women business owners in history, and other topics
• following up with media representatives from the Small Business Administration, among other contributions.
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Over a 2 ˝ year period, Luhrs & Associates restructured The Bottom Line, a six issue newsletter of the New Jersey Association of Women Business Owners. This effort included the following:
• creating a new editorial calendar
• identifying feature stories
• developing new and on-going columns of interest to women business owners and other readers
• writing copy
• working with the central headquarters to update the extensive mailing list to business, government, higher education, and the non-profit sectors
• editing content
• identifying qualified writers to prepare stories
• interviewing sponsors for a new corporate sponsor spotlight column
• working with the publication’s editorial committee and the design team
• researching facts about women business owners
• creating a consistent brand and image to reflect the mission of the organization
• providing updates about benefits, new developments, and other issues of interest to the membership, and others.
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This is one of several press materials that was created and distributed to print and broadcast media announcing the opening by New Concepts of trailblazing housing for people with developmental disabilities. A range of media picked up the story. |
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Learn the basics of developing a marketing plan, creating PR buzz by getting to know the newsroom, and watching out for grant proposal gotchas. Read about our 2007 greeting card drive kick-off to help the 109-year-old non-profit organization, Bergen Family Center. The Grant Resources column features the arts. |
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Author Joyce Luhrs of Luhrs & Associates provides several suggestions and insights to help proposal writers from beginners to advanced to create applications that are developed correctly. |
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Luhrs & Associates worked extensively with BALAM Dance Theatre to create and implement this new publication that received rave reviews.
This is a rave review from a publicist serving other art and theatre companies in the New York City metropolitan area:
Congratulations on your newsletter! It is certainly the best company newsletter I have ever seen. It combines articles that are actually informative and of general interest with pertinent news of the company.
Its objectivity and tone make it quite readable. As a (skeptical) reader, I find myself accepting it as a source of good information even as I accept it as promotional for the company. Nobody else, that I have seen, is able to achieve that balance. |
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Joyce Luhrs of Luhrs & Associates provided advisement about "PR & Publicity" to nonprofit leaders attending the 2009 conference, Ready, Set, Recover. Succeeding in the New Landscape. |
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Readers will learn more about they can use public relations to increase their name recognition in the community. This article was published in Grants & Foundations Review, a publication of the Charity Channel, on July 29, 2009. |
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Organizations need to promote themselves 24-7. In this issue, readers learn the importance of marketing an organization in an economic slowdown, the benefits of public relations, and how to fund a public relations or marketing campaign. Read the grants resource column for information about how to obtain computers at greatly reduced rates. |
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Read this press release issued by Luhrs & Associates in November, 2008 announcing the results of the In the Community Initiative project that helped the Ramapough Lenape Indian Nation in New Jersey and New York. |
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Luhrs & Associates worked extensively with BALAM Dance Theatre to collaborate on the development, writing, and editing of this annual newsletter. |
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Garden State Woman Magazine published this article about our community project, the collection of over 800 pounds of linens, schools supplies, and books, that were donated to Ramapough Mountain Indians, Inc. to help the Ramapough Lenape Indian Nation in New York and New Jersey. |
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This press release announces the latest news about Joyce Luhrs of Luhrs & Associates being named the first public relations chair of the newly chartered Rotary Club of The Palisades, NJ. |
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